Content & Marketing Support: Request for Proposals
CONTENT & MARKETING SUPPORT
REQUEST FOR PROPOSALS
Revised: May 8, 2021
The Nashville LGBT Chamber of Commerce (NLGBTCC) advances common business interests, economic growth, and equality in the workplace and society for its LGBT members, businesses, and allies by providing educational, networking, and community building opportunities. Programming for the NLGBTCC focuses in three key areas:
- Advocate - We are proud to be the premier advocate of the Greater Nashville Lesbian, Gay, Bisexual and Transgender business community. We champion the work of LGBT individuals, small businesses, and nonprofits. The chamber represents over 400 corporations, businesses, community groups, and individuals in Nashville and the surrounding area. We fight for equal rights and representation through LGBT legislative and political support and actions.
- Educate – We provide a variety of different educational opportunities for our members and our community. These can range from providing tools, resources and education to our small business and networking members looking learn new business skills, programs for our corporate members to help with LGBTQ+ Employee Resource Groups (ERGs) / Business Resource Groups (BRGs) and general LGBTQ+ diversity and inclusion best practices and educations on tools and resources available to create new business opportunities for our members (LGBTE Certification, SBA guidance, etc.)
- Connect – The NLGBTCC fosters connections between its members (individuals, businesses, nonprofits, etc.) through a variety of resources. From networking events and business spotlights to public forums and online surveys, the chamber offers a plethora of opportunities for connecting with others and letting your voice be heard. During the national pandemic, in-person gatherings have been switched to virtual events for everyone’s safety.
The NLGBTCC is looking to hire a contractor to support the marketing and communications for all the above efforts along with supporting other key fundraising initiatives. The contractor will provide a marketing/communications tactical plan for each initiative, help manage the execution, set clear roles and responsibilities for the internal staff (CEO & Membership Manager), committees, and the board. The contractor will report to the CEO with direction from the membership manager and oversight from the Marketing Committee co-chairs. The contractor will also work with our outside marketing agencies (Social Link).
In essence, the contractor will operate as a single-person support team to help the internal staff run their communications and support the NLGBTCC goals.
- Tactical Communications Plan and Checklist for Key Initiatives – For each Chamber initiative, the contractor will work with staff and the marketing committee to create a communications checklist and timeline (emails, text messages, social media posts, flyers, etc.).
- Execute checklist – The contractor will be responsible for managing the execution of the checklist. For clarity, the contractor does not have to execute each task themselves but make sure that the people responsible have the collateral, tools and understanding that are needed to do it.
- Design and copy writing – The contractor will write, and design marketing assets needed to support the communications plan and checklist.
- Maintain a library of design assets and photography.
- Social media strategy – The contractor will draft a social media content strategy to support the chamber’s goals.
- Day-to-day social media management – The contractor will be responsible for managing the social media channels, including creating and repurposing content, engaging with followers and the community. Current social media channels include Facebook, Instagram and LinkedIn.
- Ongoing weekly email/blog content management – Contractor will work the CEO on a weekly and monthly email/blog communications calendar. CEO will provide a draft of the content for a weekly member communication. The contractor will edit, summarize, and divide up and format to be featured in a weekly email and linked out to the NLGBTCC blog. Contractor can use sections of the communications as individual blog posts, which are repurposed on social media channels. Contractor might also need to support the content with graphic design services.
- Contractor will communicate with NGLCC primarily through Basecamp, the Chamber’s preferred project management program.
- Contractor will use the chamber’s preferred social media management platforms and current marketing communications technology stack which includes:
- Hootsuite – Social media management
- Growth Zone – Website content management system and membership management and email marketing system
- Word Press – Content management system and website updates
- Samples of previous design and copywriting work
- Statement of why you want to work with the NLGBTCC
- High-level overview of your recommended approach to NLGBTCC ongoing content marketing effort
- Hourly rate
- 1 reference
- Preference will be given to LGTBE certified contractors and chamber members
- Submit all materials to: Brian Rosman, Marketing Committee Co-Chair, firstname.lastname@example.org
Upfront Strategy and Tactical Plan – Approximately 10-20 Hours
Ongoing Weekly Content Management – 3-5 Hours per week
Key Initiative/Event Support Work – 5-15 hours per initiative
- Pride in Business Awards
- Pride Wine Dinner
- Predators Pride Night
Thu May 13 – RFP distributed to potential candidates
Mon May 17 – Mon 21 – Individually scheduled Q&A sessions with chamber staff or marketing committee as needed
Fri May 28 – Proposals Due
Tue Jun 1 – Fri Jun 11 – Chamber to reach out with any clarifying questions
Mon Jun 14 – Contractor to be notified