Through keyword development, audience, targeting strategies, and structure improvement, this position will meet and exceed all expectations and goals set by clients. Success is based on optimizing all areas involved with SEM, ROAS, and delivering compared to historical CPA goals set by our KPI’s. This role will also be responsible for creating ad copy and landing page copy for paid search marketing, alone or in conjunction with the content writing team and management. Tracks conversions and measures operating and financial metrics. Compiles and analyzes data to refine paid search marketing strategies. Supports other groups in the marketing department with creating and enhancing business process solutions and data measures. Develops new operating metrics for measuring success and ROI values. You will also be responsible for audits, creating new strategies, and informing clients of next steps.