PAST WEBINAR: Steering Your Brand Through Crisis

From our member Comcast: 

Register: https://www.brighttalk.com/webcast/15679/396461?utm_source=Comcast%20Business%20Editorial%20Team&utm_medium=CBOTHR&utm_campaign=396461

Thursday, April 30, 2020
12:00 pm CST


In every crisis, there are decisions and actions that can make or break any brand. Fortune favors the prepared, agile, and decisive; a truism in good times and even more so during global In every crisis, there are decisions and actions that can make, or break, a brand. Fortune favors the prepared, agile and decisive – true in good times, even more so in testing ones. Brand actions matter – and brands will be rewarded, or not, based on how they were perceived during difficult times. This panel will examine the three phases of managing your brand through a crisis as it begins, peaks and your company comes out the other side.

Join us on April 30 at 1 p.m. ET for “Steering Your Brand Through Crisis,” a webinar from Comcast Business. Our panel will discuss the keys to successfully be managing your brand and messaging through the three phases of any crisis: at its inception, as it grows and peaks, and, finally, as your brand emerges from the disruption.

Panelist:
Lou Aversano, Chief Executive Officer, Ogilvy & Mather USA
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